Honestly, I don't like the look of this on my 4Runner. That is a very subjective view on this product and I will try to not let it affect my review. That being said, 4Runners seem to be rock chip magnets. I have never had a car that got more rock chips on the hood than my 4Runner. I don't know what it is... This has been the perfect solution for these rock chips. I highly recommend picking this up. Especially if you have a new 4Runner. This is is much less expensive rock chip solution than the alternatives. While I think my car looks better without this, I don't think I would go without it now. Installation is super easy and the over all quality feels great. If you like the look of these, this is a must have. Just a note for anyone thinking of getting one, in the photos on the website, you can see a big AVS logo on the right side of the bugflector. I did not like that there would be a big logo on it but I ordered it anyway. The one I got has a very subtle what seems to be laser etched logo on it. It is barely noticeable unless you go looking for it. I really appreciate them making the logo less in your face as this subtle detail makes for a better overall look. Overall great product!